Mason Williams says plans are underway for a campaign encompassing press office, digital and family engagement across the VR Distribution brand.
VR Distribution selected Mason Williams to handle their PR efforts ahead of the all-important holiday season. VR Distribution is the distributor of many popular games, including Cards Against Humanity, What Do You Meme, Beat That, The Fuzzies, CMYK Games, Kids Against Maturity, and more. They are also the exclusive supplier to DSS Games, Amigo Games, Gutter Games, Wilder Games, and more.
Phil Jones, director of VR Distribution, said: “We are thrilled to have the opportunity to work with Mason Williams and, given the company’s vast experience in the toys and games sector, we are confident that this partnership will significantly increase the profile of our products.”
The account will be led by experienced Senior Account Directors Sarah Grindley and Lynsey Sizer, supported by Senior Executive Charlotte Norton.
Sarah has been at the agency for almost two years, leading the Asmody Games account and spearheading the Elf on the Shelf brand disruption campaign, Lindsay is an ex-Mattel brand PR with experience leading the Fisher-Price, Scrabble and Hot Wheels accounts, while Rita Rowe, founder and owner of Mason Williams, began her PR agency career with Waddingtons Games (Monopoly, Subbuteo, Cluedo) before spending 28 years at Hasbro working on all of the company’s brands.
Rita commented: “This is a very early Christmas present for any agency – a fantastic client looking to grab attention with a fantastic gaming portfolio. We can’t wait to get started and couldn’t be more excited.”
VR Distribution’s large portfolio includes many popular games, including What Do You Meme Family? Edition, Squishmallows Take 4 card game, Spots, and many more.
Rita added: “We are planning our 2024 campaign, encompassing the press office, digital and family engagement, which is currently being finalised. Time is of the essence and the team is ready.”
