Norman Vincent Peale’s quote, “Aim for the moon, and if you fail, you’ll land among the stars,” is reflected in True Anomaly’s brilliant new brand identity.
Denver-based True Anomaly, a pioneer in integrating spacecraft, software and AI to enhance national security and ensure access to space for allies and commercial partners, has launched a new brand identity. Executed in collaboration with Danish strategic branding agency Kontrapunkt, the transformation showcases True Anomaly’s innovative edge in space security technology.
Central to the new identity is a logo inspired by the Greek letter Nu (ν), symbolizing “true anomaly”, a measure of an object’s orbital position. The logo combines a triangle with an elliptical orbit, conveying sleek modernity and the proactiveness essential to the security industry.
The brand’s new typeface, TWK Everett by Nolan Paparelli, offers edgy simplicity and precise detail that shines across text and display.
Kontrapunkt also helped develop a distinctive visual identity for True Anomaly’s expanding suite of products, including customized color schemes, 3D renderings, motion principles and a custom pattern generator, all seamlessly integrated into the brand’s new website.
The rebranding effort contributed to True Anomaly’s successful Series B funding, which funded the expansion of the company’s digital and physical products. The funding raised $100 million in investment and solidified True Anomaly’s position as a leader in space security technology.
The rebranding highlights True Anomaly’s exceptional solutions and reinforces the critical intersection of advanced branding and robust space security in today’s rapidly evolving technological environment.
