SAN FRANCISCO, June 27, 2024 — Narrative BI announced the launch of AI Data Analyst, a cutting-edge tool designed to help businesses easily connect data sources, ask data-related questions in natural language, and gain actionable insights. This innovative solution is powered by NBI.AI-1, a proprietary generative BI model developed by Narrative BI.
A History of Innovation
The Narrative BI team has a rich history of pioneering natural language query tools: before the advent of Large Language Models (LLMs), core members of the Narrative BI team developed a natural language to SQL interface that was successfully integrated into ServiceNow’s Now Intelligence platform after the acquisition of the startup FriendlyData.
A new approach to business intelligence
The foundation of Narrative BI was built on the insight that business users, especially marketers, struggle to ask the right questions of their data. To address this, Narrative BI set out to create a product that would proactively generate data insights, eliminating the need for users to craft specific queries.
“The widespread adoption of generative AI has created new opportunities,” said Michael Rumiantsau, CEO of Narrative BI. “While we remain focused on proactive analytics and seamless data integration, the growing interest in natural language capabilities among our users has led us to take our approach to the next level.”
Addressing the limitations of existing tools
Unlike generic chat-based LLM tools like ChatGPT, which are prone to illusions and inaccuracies, AI Data Analyst provides accurate and reliable data analysis. A recent study revealed that ChatGPT has an illusion rate of 47% on complex data sets, highlighting the need for a more accurate solution in the business context.
Comprehensive Data Integration
AI Data Analyst comes with pre-built integrations for major data sources such as GA4, Google Ads, Google Search Console, Facebook Ads, HubSpot, Salesforce, etc. This ensures seamless data connectivity and helps businesses leverage their data effectively. In addition, Narrative BI also offers custom integrations for enterprise clients, with more data sources to be added in the future.
About Narrative BI
Narrative BI is a leading generative business intelligence company focused on making data insights accessible and actionable for all business users. Narrative BI leverages advanced AI technology to help organizations improve decision-making and achieve their goals.
Source: Narrative BI
