Flaunt has launched the first software-as-a-service loyalty offering for Shopify merchants, which was officially announced over the weekend at Revision Skincare’s annual Elite Retreat event in Dallas. With this launch, Flaunt introduces a truly unique solution to help Shopify merchants combat rising customer acquisition costs with creative customer retention strategies and profitable loyalty programs.
Already serving brands such as Revision Skincare, PepsiCo, and Barefaced (which saw a 17% increase in net sales thanks to its partnership with Flaunt), Flaunt is now positioned as an alternative to existing loyalty software-as-a-service (SaaS) tools that have previously lacked the flexibility and capabilities to design, execute, and manage programs that deliver true incremental impact. Specifically, Flaunt customers can expect:
Expertly designed loyalty programs: A program’s incentive structure is one of the most important factors that determine its success and profitability. Flaunt customers have peace of mind knowing their programs are designed by a team of certified loyalty marketing professionals who ensure that their programs are visually appealing, offer compelling rewards, and benefit their brands. Incremental impact: For experienced marketers who wonder if their loyalty programs will drive engagement and purchases that wouldn’t have happened otherwise, Flaunt offers multiple platform capabilities that set them apart. For example, Flaunt helped Barefaced achieve their highest monthly sales ever with personalized, one-to-one, limited-time offers using Flaunt’s software and data science expertise. Flaunt also helped Barefaced achieve a 90% repeat customer rate and double the number of customer reviews through “challenges.” This is a feature that allows brands to create and deploy campaigns to programmatically encourage customers to complete a series of purchase and engagement-based tasks to earn rewards. Fractional Royalty Management Services: Flaunt complements the above solutions with fractional royalty management services and comprehensive ROI measurement that reports on program profitability in three different ways. From strategic consulting to hands-on program management and creative support, these services are provided as part of the monthly fee.
AI is also a key factor, but in the new world of AI SaaS tools, integrated with OpenAI’s ChatGPT, Flaunt is doing things differently. For example, Flaunt is leveraging AI to enhance and accelerate its loyalty management services, including analyzing social and user-generated content, customer feedback, and generating personalized offers. This approach helps reduce overhead, giving retailers access to 10x more loyalty programs at a comparable cost to traditional solutions.
Connor Kelly, CEO of Flaunt, said, “We’re a team of ex-consultants focused on helping marketers grow profitably. We believe that solutions are about helping marketing teams do more with less. Hiring Flaunt is like hiring a marketing platform, plus a team of data scientists, loyalty specialists, and engineers who are passionate about increasing sales and profits. Our goal is to provide Shopify merchants with loyalty programs to not only attract and retain customers, but also drive significant business growth through smart, data-driven strategies.”
Jordan Harper, CEO of Barefaced, had this to say about the Flaunt experience: “Flaunt’s loyalty platform has enabled us to take our community brand experience to the next level, providing even more value and impact to our customers through personalization.”
Michael Sabbia, CMO at Revision Skincare, added, “We couldn’t be more excited to partner with Flaunt and debut their new software-as-a-service model and services at our Elite Retreat event.”
