LONDON , June 28, 2024 /CNW/ — Adthena, the leading provider of search intelligence for enterprise brands, today announced a major update to Ask Arlo, a groundbreaking conversational AI tool designed to revolutionize the way marketers interact with and gain insights from their search data.
Adthena is an award-winning search intelligence platform that uses artificial intelligence to help brands, marketers and agencies around the world navigate the complexities of digital advertising and gain an edge in the competitive landscape. (PRNewsfoto/Adthena)
Easily explore market data for faster, more informed decisions
Version 1.0 was introduced in 2023 to help users navigate Adthena, and today’s 2.0 update leverages real-time GenAI to answer complex questions about customers’ own search data, providing instant, customized responses and reporting directly within the platform.
“Our real-time conversational chatbot, Ask Arlo, was built using our proprietary in-house technology powered by the latest in generative AI to help customers understand trends in their vast amounts of search data and identify immediate actions to drive ROI in Google Ads,” said Paul Felby, Chief Technology Officer at Adthena. “This innovative tool represents a huge opportunity to create significant value for our customers, empowering users at all levels to make data-driven decisions with unprecedented efficiency.”
Powered by unparalleled data and cutting-edge technology
Unique Data Advantage: Adthena’s unparalleled proprietary data sets provide Ask Arlo with a unique and comprehensive understanding of the competitive landscape. Arlo can answer complex questions about market share, competitor performance, ad copy, and insights across all markets.
Intuitive conversational interface: Receive clear, concise answers and summarize data for quick understanding or dig deeper into specific areas.
Instant Insights: Eliminate the time spent generating and interpreting reports. Reduce analysis time from weeks to seconds, so you can focus on strategic action.
Visual Clarity: Gain deeper understanding of complex data with easy-to-understand, customized charts and graphs.
Streamlined Efficiency: Optimize your marketing campaigns with less reliance on customer support. Troubleshoot issues and instantly identify areas for improvement.
“The search landscape is evolving at unprecedented speed, leaving many enterprise advertisers feeling like they’re operating in the dark due to Google’s lack of transparency,” said Phillip Thune, CEO of Adthena. “Ask Arlo gives users instant access to valuable performance and strategic insights directly within their search data. Alpha customers are raving about the ability to simplify complex data analysis and deliver actionable recommendations in seconds.”
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About Adthena
Adthena is an award-winning search intelligence platform that uses artificial intelligence to help brands, marketers and agencies worldwide navigate the complexities of digital advertising and gain an edge in the competitive landscape. www.adthena.com
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