The funding will be utilised towards building the team, strengthening customer support and ramping up marketing, branding and awareness amongst potential B2B and B2C user base.
Lucknow-based Urja Sathi, a pioneering one-stop sustainable energy tech platform to buy and sell renewable energy solutions in India, has raised seed funding of INR 3.5 Million from visionary entrepreneurs and investors Ankitt Jain and Sharlee Jain. The seed investment was facilitated by Neeraj Kumar Pawar and Ayu Sharma, co-founders of Pror in Pvt Ltd. Notably, the founders of Urja Sathi recently presented their business idea at the PROR India Wealth Summit. Urja Sathi will use the newly raised seed funding to acquire talent, improve customer support, and strengthen marketing, branding, and awareness amongst potential B2B and B2C audiences.
This marks Urja Sathi’s maiden funding round. The startup has been bootstrapped since its inception in 2023. Urja Sathi (www.urjasathi.com) has introduced India’s first privately owned online marketplace portal, dedicated exclusively to renewable energy based eco-friendly products and services, currently with a focus on solar. Launched in January this year, this groundbreaking e-commerce portal aims to make it easier for end-users today to access various kinds of clean energy technologies and make the adoption of solar and other sustainable energy at scale simpler, seamless and more sustainable for both individuals and businesses.
Commenting on the fundraising, Anurag Srivastava, Founder, Urja Sathi said, “We are excited to announce our maiden funding round. We would like to thank our esteemed investors Ankitt Jain and Sharlee Jain for believing in us and supporting Urja Sathi’s mission and endeavours. This investment marks an important new chapter in Urja Sathi’s journey and advances our long-term vision of centralising all buyers, sellers and various key ecosystem players in the Indian clean energy space through our platform and ultimately becoming the largest, most efficient and trusted renewable energy marketplace in India. Through Urja Sathi’s marketplace portal and upcoming app, we are focused on streamlining solar and clean energy adoption for residential and commercial customers in India. This will take the entire industry to new heights and become a global clean energy leader by the end of this century, contributing towards achieving India’s sustainability goal of being net-zero by 2070.”
Ankit Jain and Shirley Jain, co-founders of PaperArizona and investors in Urjasati, commented, “Leveraging renewable energy and solar to meet our country’s energy needs and improve energy security has never been more important. With its focus on markets, technology and solar, Urjasati is poised to positively disrupt and revolutionize the clean energy business in India. We are impressed by Anurag and his team’s vision and dedication to making sustainable, clean energy more accessible, profitable and efficient for everyone, and have decided to back Urjasati to accelerate its growth journey.”
Saurabh Jain, Co-founder of FSV Capital and Advisor & Mentor to Urja Sathi, added: “In an era marked by environmental awareness and technological advancements, Urja Sathi has nurtured the best of both ideals and is rapidly gaining momentum in India’s emerging yet highly powerful solar business space. Their unwavering commitment to sustainability and innovation is admirable and I am confident they have the capabilities to accelerate the green energy ecosystem.”
